About us
A small team of finance experts, led by Ash Khan.
Chartered accountants, ex-founders, and operators. Senior finance leadership and the machinery beneath it, for businesses of 100 to 1,000 employees in the UAE and worldwide.
Chartered accountants
Qualified, regulated, and fluent in the standards your auditors, lenders, and investors will hold you to.
Ex-founders and operators
We have built and run businesses ourselves. We know what a number means on the shop floor, not just in the ledger.
Finance experts, end to end
From the ledger and the close to the board pack and the forecast. One team that designs, installs, and runs the whole function.
Who we are
Sidekick Consulting is a small team of finance experts led by Ash Khan, our founder and CEO. We are chartered accountants, ex-founders, and business people who have run companies and finance functions from the inside, and who now do that work for our clients on a fractional basis.
We are operators, not report-writers. Alongside senior finance leadership we build what sits underneath it: the ledger and systems, the controls, the close, the reporting, and the forecasts. We treat finance as infrastructure, something to be designed and installed properly so it keeps working as the business scales.
Where we’re based
Sidekick Consulting FZCO is registered with the International Free Zone Authority (IFZA) in Dubai, United Arab Emirates.
We work with clients across the UAE and globally. Engagements run remotely by default, with in-person time in the UAE where it’s useful.
How we engage
Most clients work with us in one of two ways: a retained fractional CFO engagement on a monthly rhythm, or a fixed-scope project to build out a specific part of the finance function: systems implementation, reporting, forecasting, or the full stack.
Every engagement starts with a diagnostic, so the work is sequenced against what the business actually needs rather than a standard package.
Meet the team
Small by design. Senior by default.
Every client works directly with the people below. No layers, no hand-offs to a junior team you have never met.

Founder & CEO
Ash Khan
Ash is a seasoned entrepreneur who has founded, scaled, and advised businesses, and now leads a team of chartered accountants and operators at Sidekick. Every engagement is led from the top, with a founder's eye for the commercial decision behind each number.

Head of Operations
Mary Grange
Mary owns how the firm delivers: engagement planning, internal process, and the standard every piece of client work is held to. Clients see the result as work that lands on time and exactly as scoped.

Head of Growth
Timothy Woodridge
Timothy leads how Sidekick grows: new client relationships, partnerships, and making sure the businesses we take on are ones we can genuinely help. First conversations with Sidekick usually start with Timothy.

Client Advisor
Zain Malik
Zain works directly with client leadership teams on reporting, forecasting, and the finance decisions in front of them. Known for turning a messy set of numbers into a clear picture the whole team can act on.

Client Advisor
Rayhaan Moughal
Rayhaan is an ex-founder who has built and run a business from the inside, and brings that operator's perspective to every client. The advice is grounded in what actually works when you are the one making payroll.

Executive Assistant
Jane Calixton
Jane keeps everything organised. From the CEO's diary to client onboarding, document flow, and the hundred small things that make an engagement run smoothly, nothing gets lost.
Fit
Who we work with
Company size
100 to 1,000 employees
Large enough to need a proper finance function. Not yet large enough to justify a full-time CFO and the team beneath one.
Sectors
Service businesses · Online businesses
Professional and business services, agencies, consultancies, and online businesses: SaaS, e-commerce, marketplaces, and digital subscription models.
Systems
Xero · QuickBooks · Sage · NetSuite
We work across the leading cloud ledgers and mid-market platforms every week, and the billing, payroll, and expense tools that connect to them.
Start with a conversation.
A few lines on your business and what’s prompting the conversation is plenty. We reply within two working days.